WE ARE ALL ORIGINAL
For over 50 years, The Smiley Company has been a global symbol of positivity, inspiring joy through fashion, art, lifestyle, and culture. What began as a simple reminder by Franklin Lougrani to “Take the Time to Smile” and the birth of of Smiley News in 1972, the brand then evolved again in 1997 with his son Nicolas Loufrani developing the brand for a new era. Today, The Smiley Company is one of the world’s top licensing brands, collaborating with industry leaders like LVMH, L’Oreal, Inditext, adidas, and Nestle.
With a presence in 155+ countries and 40 million+ products sold annually, Smiley remains a family company that continues to shape modern culture—on screens, in stores, and in everyday life. And with Smiley Movement, the company is turning optimism into action, creating real change for a better world.
The Smiley Company is a global leader in licensing, renowned for its roster of iconic brands that spread positivity and happiness across products around the world.
Smiley is a renowned lifestyle brand, founded in the early 1970s with a rich heritage in various music scenes, and since creation has been a pivotal force in representing positivity and pioneering subculture expression.
S.W.Smiley is our adult only hyper-expressive brand, focused on capturing and expressing innovative, dynamic and, streetwear led trends and styles.
Smiley Sports® is a joint venture with Market Studios to create an innovative adult activewear collection based on Smiley’s signature positivity and inclusivity.
SmileyWorld pioneered a digital revolution powered by emotional expression. It has now developed into an expressive, playful brand that still focuses on empowering positivity for children.
Mini Smiley is a rich world powered by happiness. The pre-school brand focuses on helping children unlock their inner Smiley by encouraging their imagination through music & play.
Newmoji® is a new playful and expressive brand, focusing on connecting with consumers through vivid storytelling graphics that inspire the imagination through symbols and characters.
Smiley is a renowned lifestyle brand, founded in the early 1970s with a rich heritage in various music scenes, and since creation has been a pivotal force in representing positivity and pioneering subculture expression.
S.W.Smiley is our adult only hyper-expressive brand, focused on capturing and expressing innovative, dynamic and, streetwear led trends and styles.
Smiley Sports® is a joint venture with Market Studios to create an innovative adult activewear collection based on Smiley’s signature positivity and inclusivity.
SmileyWorld pioneered a digital revolution powered by emotional expression. It has now developed into an expressive, playful brand that still focuses on empowering positivity for children.
Mini Smiley is a rich world powered by happiness. The pre-school brand focuses on helping children unlock their inner Smiley by encouraging their imagination through music & play.
Newmoji® is a new playful and expressive brand, focusing on connecting with consumers through vivid storytelling graphics that inspire the imagination through symbols and characters.
Partnering with Smiley means becoming part of a global network of visionaries, celebrating creativity, uniqueness, and inspiration. As the original collaborator brand, we co-create with leading global partners to craft premium collections, exclusive capsules, high-profile collaborations, and original mass market consumer products that captivate audiences worldwide.
At the heart of Smiley’s success is our powerhouse creative team, 50 specialists from diverse backgrounds and industries, each bringing a unique perspective to the table ensuring that every collaboration is both innovative and commercially impactful. Each season, over 50 style guides and product pitches are developed, tailoring concepts to seamlessly integrate Smiley’s DNA into our partners’ brands and manufacturing capacity, enhancing their image, and driving sales. Find out more of what we can do for you below.
From fashion to beauty, homeware to food and beverage, toys to location based entertainment, our creative vision creates success across a wide range of products and services, catering to all audiences, market tiers, and cultures.